Becoming isn't changing who you are, it's about remembering what you were built for.
My name is Jonathan Chu, and I’m the founder of The Doctrine of Becoming a discipline-based fitness and mindset system built for men who are tired of starting over. If you’ve been stuck in the on-and-off cycle progress, drift, restart you don’t need more motivation. You need structure that holds your standard, even when life gets chaotic.
I served in the United States Marine Corps, where discipline wasn’t optional it was identity. That experience shaped the way I train, coach, and build people. Later, working in high-performance environments like Tesla and corporate operations, I learned the same truth in a different form: results don’t come from intensity. They come from repeatable systems.
That’s what I deliver through my coaching. Not hype. Not shortcuts. Not “try harder” advice. You’ll get structured training, simplified nutrition, and accountability designed to build self-trust and consistency. This isn’t just about looking better it’s about becoming the type of man who follows through.
If you’re ready to stop negotiating with yourself, the next step is already waiting.